KiwiSaver Lead Generation in NZ

KiwiSaver remains one of the most popular retirement saving schemes in New Zealand. Here’s how you can attract prospects eager to optimize or switch their KiwiSaver funds—and turn them into loyal clients.

KiwiSaver: The Numbers You Need to Know

According to the Inland Revenue, over 3 million New Zealanders are enrolled in KiwiSaver as of 2023. Yet, a considerable percentage remain in default funds or have minimal engagement with their account. Check out some key stats:

Statistic	Figure (Approx.)
Total KiwiSaver Members	3.1 million
Default Fund Holders	~420,000
Avg. Contribution Rate	3-4%
Active vs. Passive Fund Ratio	~60% Active / 40% Passive

*Data compiled from IRD & Commission for Financial Capability estimates.

Effective Tactics for KiwiSaver Lead Generation

Educate About Funds: Many KiwiSaver members don’t realise they can switch from default or underperforming funds—highlight the benefits of better fund selection.
Demystify Fees & Returns: Offer quick assessments or mini-comparisons, showing how slight fee reductions can yield thousands in retirement savings.
Host Online Webinars: Brief, free KiwiSaver sessions attract people seeking clarity, leading to direct inquiries post-webinar.
Leverage Milestones: Target those turning 18 or starting a first job—key moments when KiwiSaver decisions matter most.
Pay-Per-Show Appointments: Services like Leadspresso fill your calendar with real prospects. Less chasing, more advising.

KiwiSaver Growth Potential Tool

Unsure how a small change in contribution rate or fund fees can affect long-term returns? Use this simplified tool for a rough estimate.

Current KiwiSaver Balance (NZD): Monthly Contribution (NZD): Years to Grow:

*For illustration only. Actual results depend on fund performance & market conditions.

Grow Your KiwiSaver Client Base

Ready to connect with KiwiSaver members looking to make a change? We can help you generate real appointments with real prospects.

Contact Leadspresso